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The global smart cleaning and hygiene market it was estimated to grow from $2.85 billion in 2020 a $7.91 billion by 2027, at a CAGR of 15.7% from 2021 to 2027. Growing demand for home consumption robots and increasing R&D investment of personal service robots for assistance in home applications have significantly boosted the market growth of smart home cleaning and hygiene during the forecast. period The global smart cleaning and hygiene market is currently fragmented and includes several companies vying for attention in a somewhat contested market space. However, the top 5-10 companies in each product segment accounted for most of the market share. Also, within these globally registered companies, more startups are entering the market. However, many new end users are investing in the technologies due to increased investment and the trend of smart homes. In developed countries, the market is driven due to the growing trend of automation and increasing use of smart devices, mainly in the smart home segment. However, in emerging economies such as India, the growth of the studied market is mainly due to growing market awareness, favorable policies and regulations, cultural acceptance, reduction in cost of robots, and improved functionality.
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The IEC is an international standardization body responsible for managing robot testing procedures for, among other things, vacuum cleaner and cleaning manufacturers. Most of the significant manufacturing activities of robots for cleaning and household hygiene are done in the Asia-Pacific region. However, the adoption rate is higher in the developed region. As more home consumers increasingly rely on automation to perform daily household tasks such as vacuuming, sweeping and mopping, the growth scope of the studied market may expand further. In 2018, it was estimated that global households consumed more than 9 million home robots, a 42% increase from 2017.
In many regions, especially the United States and Europe, the studied market is consolidated and the top 3-4 players in each segment account for the majority of the market share. For example, Israel-based Maytronics is a well-established manufacturer of robotic pool cleaners, with more than 2 million active users worldwide. The company has three subsidiaries in the United States, France, Australia and dozens of independent distributors worldwide. The company claims it accounted for 46% of the global market share in robotic pool cleaners for the residential market. Many companies also claim that there is likely to be a lot of competition in the smart home cleaning and hygiene market. However, there is room for more than one robot in the cleaning industry. Therefore, the studied market products have a massive expansion potential.
Global Smart Cleaning and Hygiene Market Dynamics
Drivers: Changing consumer preferences and socio-economic factors along with reduced unit prices
Factors such as growing disposable income, lifestyle changes, and dual-income households have enabled household customers in emerging countries to purchase smart AI-based devices such as robotic cleaning products. The growth of the smart home market in Europe and Asia Pacific regions is also expanding the scope of the studied market globally. As machine learning and AI are causing significant disruption across all consumer sectors, the consumer robotics industry has witnessed unprecedented growth in the past decade. In countries like Japan, Germany and South Korea, home cleaning robots are steadily becoming a common reality. Moving on from AI-powered voice speakers, consumers have now begun to welcome cleaning robots into their homes.
Earlier, lack of awareness, especially in developing regions, was a major constraint for the studied market. However, the recent outbreak of COVID-19 has changed consumer preference to adopt robots in cleaning and home hygiene applications. Duct and air shaft cleaning robots, pool cleaning robots, window cleaning robots, indoor and outdoor robots, disinfecting robots and robotic vacuum cleaners are witnessing global adoption in the fight against COVID-19. Duct and shaft cleaning robots are becoming a method for sweeping and vacuuming different sizes of air conditioning ducts. Pool cleaning robots and ionizers are on the rise to clean water, remove algae, reduce chlorine and control water filtration plants. The COVID-19 pandemic has also opened the door for artificial AI and robotic systems to perform various cleaning functions.
Limitations: Security concern and the prevailing pandemic disrupts supply chain activities
Security concerns are some of the major limitations of the studied market. Increasing cases of hacking of home robots are also affecting user confidence in the market. And since these robots can connect to the smart home hub or gateway, they also increase the chances of hacking. This required hijackers to have access to the same network as the bot and control that bot, which could have disastrous effects. In 2019, an army of hacked IoT devices– cameras, thermostats, light bulbs—it became a botnet and was removed from the Internet. And in the case of home robots, hacking these devices will be more damaging. For example, these robots have cameras and audio recording devices, which can also record sensitive consumer data. A worst-case scenario would allow remote attackers to access users’ video streams by accessing the bot’s servers. Exposed video streams are a major concern with Internet-connected devices or robots. They are easy to find on search engines that index Internet-connected devices. Even streams that are apparently password protected are often insecure.
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Scope of the report
The study categorizes the smart cleaning and hygiene market on the basis of product, distribution channel, end user and regions.
Outlook by Product (Volume, Sales Value, Million USD, 2017-2027)
- Robotic vacuum cleaner
- Swimming pool cleaning robot
- Window cleaning robot
- Other products based on hygiene
Outlook by Distribution Channel (Volume, Sales Value, Million USD, 2017-2027)
By End-User Perspective (Volume, Value Sales, Million USD, 2017-2027)
- Hospitals
- The homes
- Corporate offices
- others
Outlook by Region (Volume, Sales Value, Million USD, 2017-2027)
- North America (USA, Mexico, Canada)
- South America (Argentina, Peru, Colombia, Brazil, Rest of Latin America)
- Europe (Germany, United Kingdom, Italy, France, Spain, Poland, Slovenia, Slovakia, Hungary, Russia, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
- Asia Pacific (India, Japan, China, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Australia and New Zealand, Singapore, Rest of Asia Pacific)
- Middle East and Africa (Saudi Arabia, South Africa, United Arab Emirates, North Africa, Rest of MEA)
Hospital, by product, is estimated to be the fastest growing segment during the forecast period
On the basis of product, the global smart cleaning and hygiene market has been segmented into hospitals, homes, corporate offices, and others. The hospital segment accounted for the highest CAGR of the global smart cleaning and hygiene market during the forecast period owing to the growing use of smart cleaning and hygiene.
Due to covid-19, there is a huge use of smart cleaning and hygiene, especially in hospitals, airports and public transport. The Vaporized Hydrogen Peroxide Robot (VHP Robot) was developed by the Hong Kong transport company MTR to clean train compartments and stations. Due to high bed occupancy levels in many countries, single rooms in hospitals must be below. UV-C robots will require additional time, which may disrupt the hospital’s daily operations. As a result, there is a utilization in hospitals that must be integrated into the process. The optimal application of this new technology is to improve current hospital cleaning and disinfection procedures.
Asia Pacific accounts for the highest CAGR during the forecast period
On the basis of region, the global smart cleaning and hygiene market has been segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific is estimated to experience a growth rate of 16.8% during the forecast period (2021 to 2027). The Asia-Pacific Smart Cleaning and Hygiene market is analyzed in Japan, China, India, Australia and Rest of Asia Pacific. According to IFR, demand for robotic solutions from the Asia-Pacific region is increasing, and in 2020, Asia was the strongest market in industrial robots. In addition, the operating stock reached 783,000 units in 2019. Vendors are increasing in developing countries and offering new products in the country to attract consumers. For example, in October 2020, Roborock, a developer of smart vacuum cleaners, announced the launch of its new robotic vacuum cleaner, S4 Max, in Hong Kong.
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After Asia Pacific, Europe is growing at the fastest rate, with a CAGR of 15.9%, during the forecast period. Europe is seeing significant growth in smart home penetration and is expected to be one of the largest markets for home automation in the coming years. Hence, the region is experiencing growth in demand for robotic cleaning solutions. According to IFR, Germany currently has the highest proportion of operational robots in the industrial space in the region. Consumers in countries such as Germany, UK, France, Italy and the Netherlands have high exposure and awareness of robotic solutions for residential purposes.
Key market players
The global smart cleaning and hygiene market is fragmented into a few major players such as Ecovacs Robotics Co. Ltd, Roborock Technology Co. Ltd, LG Electronics Inc., iRobot Corporation, Cecotec Innovaciones SL, Neato Robotics Inc., Electrolux AB, SharkNinja Operating LLC, Panasonic Corporation, Haier Group Corporation, Hitachi Ltd and Samsung Electronics Co. Ltd, have achieved the maximum market share in 2020. These market players are adopting growth strategies to strengthen their position in the market. Product launches and partnerships are the key growth strategies adopted by various key players in the market.